Fuji Xerox launches national design competition

Fuji Xerox Australia has launched its Iridesse Production Press FutureTech design competition, aimed at educating designers on new innovation in print technology.

Using ‘future’ as the broad theme the competition allows designers full creative freedom as they are encouraged to set up their print artwork using CMYK+ including gold and silver metallics plus white or clear.

The best eight designs will win a $1000 Apple Store gift card, with entries closing on May 3rd.

Roger Labrum, senior marketing manager, Graphic Communications Services, Fuji Xerox Australia, says, “Traditionally designers or even brands themselves have been hesitant to use specialty colours when designing for print as it was seen as a cost prohibitive and timely exercise. However, the Fuji Xerox Iridesse Production Press has changed all that, opening up the freedom for designers to develop artwork with differentiation and cut through in a cluttered market.

“For brands and marketers wishing to drive customer engagement, creative and personalised print gives them this extra advantage. The Iridesse offers this with both speed to market and at a price not previously available with traditional print methods.”

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