Prima Printing fuels growth with Ricoh print solution

Melbourne-headquartered Prima Printing has installed eight Ricoh Pro C9210 Graphic Arts Edition production colour print solutions to fuel and sustain the company’s growth.

One of the largest manufacturers of personalised consumer imaging products in Australia and New Zealand, Prima Printing purchased these Ricoh solutions to also provide customers with a seamless experience.

Prima Printing general manager Amnon Judah said the decision to invest in Ricoh followed an extensive evaluation period and a previous successful roll out of Ricoh equipment, which has since effectively serviced demand for short-run, high quality print.

“We commenced our relationship with Ricoh in 2017, when we installed two colour platforms,” Judah said.

“These devices became some of the highest throughput Ricoh sheet devices in the world. During this period, Ricoh technology provided market leading return on investment, robust infrastructure and consistent high quality across multiple substrates.”

Following the success of that installation, Prima Printing expanded its business, resulting in the need for more capabilities in the past year.

It then purchased five Ricoh Pro C9210 Graphic Arts Edition platforms.

“Our customers are incredibly demanding with the product quality, speed to market and price offering,” Judah said.

“In order to consistently achieve above market growth they need to win across all three parameters. We can now help our customers achieve this by leveraging the new Ricoh fleet to print.

“In addition, the combination of the technology and Ricoh’s service and support resulted in taking much less time to bring the machines on-line. We also benefit from significant advantages in electricity consumption and pressroom productivity.”

As a result, Prima Printing has added three more of the Ricoh Pro C9210 Graphic Arts Edition units to support growth.

It has also installed a high capacity sheet feeder from BDT in Germany to feed large volumes of 1020mm banner sheets, enabling the company to manufacture personalised covers.

The entire manufacturing process is controlled by a bespoke ERP solution that integrates with customers’ e-commerce sites, then batches, imposes and routes it to the Ricoh fleet based on job profiles and availability.

The Pro C9210 Graphic Arts Edition platforms print sheet sizes of up to 330x1260mm and on media thickness of as much as 600um, enabling Prima to produce a broad array

of commercial print work beyond consumer imaging products, should the company decide to expand its range of offerings.

Ricoh Australia country manager of commercial and industrial print Simon Lane said as Prima Printing is a major manufacturing facility and part of the District Photo global manufacturing conglomerate, it needed a solution to support its expectations.

“A fleet of eight Ricoh Pro C9210 Graphic Arts Edition platforms can produce as many as seven million duplex sheets per month, in peak periods,” Lane said.

“We are very proud to be a partner to Prima Printing, not only in Australia, but across the District Photo family in the US and Europe.”


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